The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · ST. CATHARINES
What a missed call costs a St. Catharines roofing shop
Phone rings first4.2s response30-day guarantee
It's 7pm in May and the ceiling stain in a homeowner's bedroom in St. Catharines just got bigger. They've been calling roofers since the rain started. You're the fourth name on their list. You won't see the missed call until tomorrow morning.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one roofing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Run the shop from the road
Text the Avidra number from a job site. 'Tell Mike I'll be there in 10' and the AI sends Mike an SMS as your shop. Same for 'how many leads today' or 'call Sarah Linton back at 4.' Avidra picks up the phone for your customers. It also picks up for you.
Calls roofers in St. Catharines actually take
You probably recognize these patterns by now. Missing shingles after a high-wind day. Ceiling stain that appeared after last week's storm. Soffit and fascia replacement tied to a roof job. Ice dam damage showing on a top-floor ceiling after a thaw. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Tarp call after storm damage, can't wait until morning. Tree limb through the roof after a wind event. Fast pickup is the difference between the job and a callback that never gets returned.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in St. Catharines
Ice dam season in St. Catharines brings active-leak calls during the first warm-up after a deep cold snap. A call might originate in Port Dalhousie or three neighborhoods over. The text-back chain runs the same way in either case. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Common questions
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
What about active-leak calls in the middle of a rain storm?
Active-leak calls trigger a 'we'll be in touch within the hour' script and route to your dispatch immediately.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
Try Avidra on your own number
Point your missed calls at Avidra and see the first text-back land. Free for 14 days. No card to start. Avidra reads the same whether the call comes from St. Catharines or from the next market over.
Start free for 14 days