The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · NIAGARA FALLS
A wind storm rolls through Niagara Falls overnight. By 7am you've got 22 missed calls. Five are insurance adjusters with quotes due today. The other 17 are homeowners who already called the next number after you didn't pick up.
Niagara Falls winters bring the calls that cold weather always brings: pipes that froze overnight, furnaces that stopped on the coldest day, roofs that started leaking once the ice dam thawed. The calendar keeps the inbox full. Stamford and Chippawa send calls just like the rest of Niagara Falls does. The phone doesn't care about postal codes. So. The fix is the same here as anywhere: text the caller back in five seconds instead of letting them roll to voicemail.
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · AI picks up live, or texts back if you miss it
Voice and SMS run on the same line. AI answers the live call. SMS fires on the misses. The caller gets one of the two.
Step 2 · Qualifies the caller on whichever channel they're on
Whichever channel the caller is on, the AI runs the same intake. No re-asking on the callback.
Step 3 · Transfer to you on call, or summary to your phone
Voice transfers route to your cell. SMS intakes route to your inbox as a summary. Both endpoints are your phone.
Step 4 · The SMS thread stays open after, so they can text follow-ups
The text channel doesn't close when the call ends. The caller can ping you by SMS later and the AI handles the next round.
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
You probably recognize these patterns by now. Ice dam damage showing on a top-floor ceiling after a thaw. Insurance inspection booking after a hail event. Ceiling stain that appeared after last week's storm. Tear-off quote on a 25-year-old asphalt roof. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Active leak during a rainstorm, water coming through the ceiling. Tarp call after storm damage, can't wait until morning. Fast pickup is the difference between the job and a callback that never gets returned.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Forward your missed calls to Avidra and watch the first text fire. 14 days free, no card to start, cancel from your phone. Avidra reads the same whether the call comes from Niagara Falls or from the next market over.
Start free for 14 daysRelated