Avidra is a missed-call SMS recovery platform. When a caller dials a business’s phone number and the call is not answered, Avidra automatically sends a single SMS reply to that caller on behalf of the business. The message content is configured by the business owner in their Avidra dashboard.

Messages are sent from a dedicated local phone number provisioned through our SMS provider and assigned exclusively to each business account. Recipients respond directly to that number.

Message type: Transactional / service-initiated (triggered by a missed call event).

Frequency: One automated SMS per missed call event. Subsequent messages occur only in the context of a two-way conversation initiated by the recipient’s reply.

By calling a business that uses Avidra, callers provide implied consent to receive a single automated SMS follow-up in response to their call. This is consistent with CASL’s implied consent provisions for existing or prospective business relationships.

Avidra business customers are responsible for:

• Ensuring the automated reply message is relevant, non-deceptive, and clearly identifies the business
• Not configuring messages that constitute unsolicited marketing unrelated to the caller’s intent
• Complying with CASL and applicable provincial legislation for any ongoing marketing messages sent via the conversation thread
• Complying with TCPA requirements when messaging US phone numbers

Avidra honors industry-standard opt-out keywords at all times. If a recipient replies with any of the following words, they will immediately stop receiving automated messages from that business’s Avidra number:

Upon receiving an opt-out keyword, our SMS provider automatically sends a confirmation reply and blocks further messages to that number from the associated sending number. Opt-outs are processed immediately and cannot be reversed without the recipient explicitly texting START or UNSTOP.

Business customers must not attempt to circumvent opt-outs or re-add opted-out numbers to active conversations.

If a recipient replies with HELP or INFO, they will automatically receive a response identifying the business name, the nature of the message, and instructions on how to stop receiving messages. Example:

All SMS messages sent through Avidra must:

• Clearly identify the sending business
• Be relevant to the missed call that triggered the reply
• Not contain deceptive, misleading, or illegal content
• Not include unauthorized marketing content, adult material, hate speech, or references to illegal activities
• Comply with our SMS provider’s messaging policy and carrier guidelines

Avidra reserves the right to review message templates configured by business customers and to require modifications or suspend accounts where messages violate these requirements or applicable carrier policies.

Avidra operates using local phone numbers (long codes) provisioned through our SMS provider. For traffic destined to US recipients, Avidra participates in the A2P 10DLC (Application-to-Person 10-Digit Long Code) registration program as required by US carriers (AT&T, T-Mobile, Verizon, and others).

For Canadian recipients, messages comply with CWTA (Canadian Wireless Telecommunications Association) guidelines and CASL requirements.

Carrier filtering may occasionally affect message deliverability. Avidra is not responsible for messages filtered or blocked by carrier networks.

The following content is strictly prohibited in any message sent through Avidra:

• Spam or unsolicited bulk marketing
• References to cannabis, illegal drugs, or controlled substances
• Adult or sexually explicit content
• Hate speech, threats, or harassment
• Phishing links or malicious URLs
• Misleading sender identification
• Content that violates CASL, TCPA, CAN-SPAM, or any applicable law

Phone numbers of missed callers are processed solely to send the automated reply on behalf of the business. They are stored in the business owner’s account as lead records. We do not sell, share, or use these phone numbers for any purpose beyond providing the Avidra service to that business.

See our Privacy Policy for full details on data retention and recipient rights.