Avidra is a Canadian software-as-a-service company. Our service enables local service businesses to automatically respond to missed calls via SMS.

Contact our Privacy Officer:
Email: support@avidra.net
Website: avidra.net

Account information: When you sign up, we collect your name, email address, business name, and phone number.

Payment information: Billing is handled by our payment processor. We do not store full card numbers. Your payment card details are collected and processed by our payment processor subject to their own privacy policy.

Business configuration: We store the SMS reply message you set, your forwarding number, and any customizations you configure in the dashboard.

Call and SMS records: We log metadata about missed calls forwarded through your Avidra number (caller ID, timestamp, call duration) and outbound SMS messages sent on your behalf (recipient number, message body, delivery status). We do not record call audio.

Your customers’ phone numbers: When a missed call triggers an SMS, the caller’s phone number is processed to send that reply. These numbers are stored in your account as leads.

Usage data: We collect standard server logs including IP addresses, browser type, pages visited, and timestamps for security and analytics.

Cookies: We use cookies and similar tracking technologies as described in our Cookie Policy.

We use personal information to:

• Provide, operate, and maintain the Avidra service
• Send automated SMS replies to your callers on your behalf
• Process subscription payments through our payment processor
• Provide customer support and respond to inquiries
• Send transactional emails (account confirmations, billing receipts)
• Monitor service reliability, diagnose technical issues, and prevent abuse
• Comply with legal obligations and enforce our Terms of Service

We do not sell personal information. We do not use your customers’ phone numbers for any purpose other than sending the SMS reply you configured.

Under PIPEDA, we rely on the following bases to collect and use personal information:

• Consent: By creating an account and enabling the missed-call SMS feature, you consent to us processing your information and your customers’ phone numbers for the purpose of sending automated replies.
• Contractual necessity: Processing is required to fulfill the service described in our Terms of Service.
• Legitimate interests: We process usage data to improve service reliability and security.
• Legal obligation: We may retain records as required by Canadian law.

We share personal information only with trusted third-party service providers necessary to operate Avidra, including providers for:

• SMS delivery and communication services
• Payment processing and subscription management
• Secure cloud database and infrastructure hosting
• Application hosting and deployment

All service providers are contractually bound to use personal information only to provide their services to us and to maintain appropriate security safeguards.

We may disclose personal information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Avidra, our customers, or the public.

We do not transfer personal information outside Canada except to the service providers described above, some of which operate servers in the United States. Where applicable, we rely on PIPEDA’s transfer-for-processing provisions and require comparable protection from those providers.

We retain personal information for as long as your account is active or as needed to provide the service. After account deletion:

• Account data is deleted within 30 days.
• Call and SMS logs are deleted within 90 days.
• Billing records are retained for 7 years as required by Canadian tax law.

You may request deletion of your account and associated data at any time by emailing support@avidra.net.

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Withdraw consent for processing (subject to legal or contractual limitations)
• Lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca

To exercise any of these rights, email us at support@avidra.net. We will respond within 30 days.

We implement industry-standard security measures including TLS encryption in transit, encrypted database storage, access controls, and audit logging. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

In the event of a data breach that poses a real risk of significant harm to individuals, we will notify affected users and the OPC as required under PIPEDA’s mandatory breach reporting rules.