The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · AURORA
After-hours call answering for Aurora roofers
Phone rings first4.2s response30-day guarantee
It's 7pm in May and the ceiling stain in a homeowner's bedroom in Aurora just got bigger. They've been calling roofers since the rain started. You're the fourth name on their list. You won't see the missed call until tomorrow morning.
A Tuesday in Aurora
Tuesday at 9am you're loading the truck in Aurora. The first call of the day is a missing shingles after a high-wind day. You're already booked solid by the time it's transcribed and sent back to your inbox. The phone's ringing in the truck cab and you're 14 feet up on a ladder.
The 4pm call is a homeowner with a water stain on a bedroom ceiling. You can't take it. By 6:30pm there's an after-hours job too, a active leak during a rainstorm, water coming through the ceiling. Two missed calls, one half-day of revenue, no way to triage from a ladder.
What changes
Avidra answers your phone with AI voice the moment a call lands. The caller hears a real voice. You get a structured lead summary on your phone, the same way a text would arrive.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
What it costs
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most roofers pay less per month than the value of one recovered job. See the pricing page for current numbers.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Aurora actually take
You probably recognize these patterns by now. Tear-off quote on a 25-year-old asphalt roof. Ice dam damage showing on a top-floor ceiling after a thaw. Skylight that started dripping after a heavy rain. Flashing repair around a chimney. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tarp call after storm damage, can't wait until morning. Active leak during a rainstorm, water coming through the ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Getting Avidra answering your phone
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Why live pickup beats voicemail
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in Aurora
Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Common questions
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Try Avidra on your own number
Avidra answers your missed calls starting today. Free for 14 days, no card up front. See pricing for what comes after. Avidra reads the same whether the call comes from Aurora or from the next market over.
Start free for 14 days