The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · RICHMOND HILL
First really cold week of the season and an ice dam just dripped through a ceiling in Richmond Hill. The homeowner called four numbers in ten minutes. The one who picked up is the one with the work.
Tuesday at 9am you're loading the truck in Richmond Hill. The first call of the day is a ceiling stain that appeared after last week's storm. You're already booked solid by the time it's transcribed and sent back to your inbox. Your hands are gloved, your boots are off, and the phone is in the kitchen on the counter. You'll get to it after this run.
The 4pm call is a homeowner with a water stain on a bedroom ceiling. You can't take it. By 6:30pm there's an after-hours job too, a tree limb through the roof after a wind event. Two missed calls, one half-day of revenue, no way to triage from a ladder.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most roofers pay less per month than the value of one recovered job. See the pricing page for current numbers.
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
The calls that land most often go something like this. Missing shingles after a high-wind day. Ceiling stain that appeared after last week's storm. Flashing repair around a chimney. Skylight that started dripping after a heavy rain. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Tree limb through the roof after a wind event. Tarp call after storm damage, can't wait until morning. Fast pickup is the difference between the job and a callback that never gets returned.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Ice dam season in Richmond Hill brings active-leak calls during the first warm-up after a deep cold snap. Leads start in Oak Ridges on Monday and from another corner of Richmond Hill on Tuesday. The product reads the same way regardless of where the call originated. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
What about active-leak calls in the middle of a rain storm?
Active-leak calls trigger a 'we'll be in touch within the hour' script and route to your dispatch immediately.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Point your missed calls at Avidra and see the first text-back land. Free for 14 days. No card to start. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 daysRelated