The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · SUDBURY
Insurance leads are the lifeblood and they don't wait. An adjuster's quote window is usually 72 hours. If you miss the first call, you've usually missed the work too.
You're up top inspecting deck rot when the phone rings in the cab below.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · Missed call detected
A missed call to your business number lights up Avidra automatically. The first SMS fires before the caller has put their phone down.
Step 2 · SMS qualifier
The text uses your script. The caller sees the questions you'd ask in person. Most respond inside a minute.
Step 3 · Job summary to your phone
The lead summary lands on your phone as a single message. Everything you need to prep for the call is there before you scroll down.
Step 4 · You decide when to call back
Follow-up reminders fire if you miss the lead in your inbox. You set the timing per business hours.
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
The calls that land most often go something like this. Missing shingles after a high-wind day. Ceiling stain that appeared after last week's storm. Insurance inspection booking after a hail event. Flashing repair around a chimney. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tarp call after storm damage, can't wait until morning. Tree limb through the roof after a wind event. Whoever answers first books it. Everyone else gets the voicemail tone.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Ice dam season in Sudbury brings active-leak calls during the first warm-up after a deep cold snap. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. Same intake. Same lead summary. Sudbury or anywhere else we work.
Start free for 14 daysRelated