The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · LOS ANGELES
After-hours call answering for Los Angeles roofers
Phone rings first4.2s response30-day guarantee
First really cold week of the season and an ice dam just dripped through a ceiling in Los Angeles. The homeowner called four numbers in ten minutes. The one who picked up is the one with the work.
A Tuesday in Los Angeles
Tuesday at 9am you're loading the truck in Los Angeles. The first call of the day is a flashing repair around a chimney. You're already booked solid by the time it's transcribed and sent back to your inbox. The phone's ringing in the truck cab and you're 14 feet up on a ladder.
The 4pm call is a homeowner with a water stain on a bedroom ceiling. You can't take it. By 6:30pm there's an after-hours job too, a tree limb through the roof after a wind event. Two missed calls, one half-day of revenue, no way to triage from a ladder.
What changes
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
What it costs
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most roofers pay less per month than the value of one recovered job. See the pricing page for current numbers.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Los Angeles actually take
You probably recognize these patterns by now. Missing shingles after a high-wind day. Insurance inspection booking after a hail event. Flashing repair around a chimney. Skylight that started dripping after a heavy rain. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Active leak during a rainstorm, water coming through the ceiling. Tarp call after storm damage, can't wait until morning. Fast pickup is the difference between the job and a callback that never gets returned.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Common questions
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
What about active-leak calls in the middle of a rain storm?
Active-leak calls trigger a 'we'll be in touch within the hour' script and route to your dispatch immediately.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Try Avidra on your own number
Forward your missed calls to Avidra and watch the first text fire. 14 days free, no card to start, cancel from your phone. Avidra works the same in Los Angeles as it does in the busiest market we cover. The intake script changes by trade, the rest stays the same.
Start free for 14 days