The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · LETHBRIDGE
After-hours call answering for Lethbridge roofers
Phone rings first4.2s response30-day guarantee
It's 7pm in May and the ceiling stain in a homeowner's bedroom in Lethbridge just got bigger. They've been calling roofers since the rain started. You're the fourth name on their list. You won't see the missed call until tomorrow morning.
A Tuesday in Lethbridge
Tuesday at 9am you're loading the truck in Lethbridge. The first call of the day is a ceiling stain that appeared after last week's storm. You're already booked solid by the time it's transcribed and sent back to your inbox. Your hands are gloved, your boots are off, and the phone is in the kitchen on the counter. You'll get to it after this run.
The 4pm call is a homeowner with a water stain on a bedroom ceiling. You can't take it. By 6:30pm there's an after-hours job too, a active leak during a rainstorm, water coming through the ceiling. Two missed calls, one half-day of revenue, no way to triage from a ladder.
What changes
Avidra answers your phone with AI voice the moment a call lands. The caller hears a real voice. You get a structured lead summary on your phone, the same way a text would arrive.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
What it costs
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most roofers pay less per month than the value of one recovered job. See the pricing page for current numbers.
The phone end of your shop
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Lethbridge actually take
The calls that land most often go something like this. Soffit and fascia replacement tied to a roof job. Missing shingles after a high-wind day. Insurance inspection booking after a hail event. Tear-off quote on a 25-year-old asphalt roof. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tarp call after storm damage, can't wait until morning. Tree limb through the roof after a wind event. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Getting Avidra answering your phone
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Why live pickup beats voicemail
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in Lethbridge
Ice dam season in Lethbridge brings active-leak calls during the first warm-up after a deep cold snap.
Common questions
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Try Avidra on your own number
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days