The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · KITCHENER
Your crew's finishing a tear-off and you're up top checking the deck rot. The phone rings in the cab below. By the time you climb down, the message has rolled to voicemail and the homeowner has hung up.
“insurance work is the majority of my book, those leads come from adjusters”
Adjuster calls still come on the same line. They hate voicemail. A reply that says you'll respond within the hour buys you that hour without losing the work.
“most of my leads come from door-knocking after storms”
Door-knocking still works. The phone keeps ringing while you're knocking. Avidra catches those calls so you don't have to choose between street and phone.
“in the off-season I don't want more calls”
You can pause Avidra by day or by hour. Set it for storm weeks only if that's all you want. The forwarding is reversible from your phone.
Step 1 · Missed call detected
Avidra sits on your business number and watches for unanswered calls. A missed call kicks off the text-back chain.
Step 2 · SMS qualifier
The intake is configurable. By default it asks the caller's name, the property address, what's going on, and how soon they need someone. You can edit the script to add or cut any of those.
Step 3 · Job summary to your phone
When the caller finishes the intake, Avidra hands you the summary. The format is intentionally boring: who, where, what, when.
Step 4 · You decide when to call back
The caller doesn't get ghosted while you finish what you're on. Avidra keeps the conversation alive until you're ready.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Most of these will look familiar. Insurance inspection booking after a hail event. Ice dam damage showing on a top-floor ceiling after a thaw. Ceiling stain that appeared after last week's storm. Missing shingles after a high-wind day. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Tarp call after storm damage, can't wait until morning. Active leak during a rainstorm, water coming through the ceiling. Fast pickup is the difference between the job and a callback that never gets returned.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Ice dam season in Kitchener brings active-leak calls during the first warm-up after a deep cold snap. Leads start in downtown Kitchener on Monday and from another corner of Kitchener on Tuesday. The product reads the same way regardless of where the call originated. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Point your missed calls at Avidra and see the first text-back land. Free for 14 days. No card to start. The product doesn't change by city. Kitchener roofers get the same thing every other market gets.
Start free for 14 daysRelated