The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · CHICAGO
What a missed call costs a Chicago roofing shop
Phone rings first4.2s response30-day guarantee
Your crew's finishing a tear-off and you're up top checking the deck rot. The phone rings in the cab below. By the time you climb down, the message has rolled to voicemail and the homeowner has hung up.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one roofing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
Pick a pickup mode
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
The phone end of your shop
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Run the shop from the road
Text the Avidra number from a job site. 'Tell Mike I'll be there in 10' and the AI sends Mike an SMS as your shop. Same for 'how many leads today' or 'call Sarah Linton back at 4.' Avidra picks up the phone for your customers. It also picks up for you.
Calls roofers in Chicago actually take
The calls that land most often go something like this. Skylight that started dripping after a heavy rain. Tear-off quote on a 25-year-old asphalt roof. Missing shingles after a high-wind day. Flashing repair around a chimney. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tree limb through the roof after a wind event. Tarp call after storm damage, can't wait until morning. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Common questions
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Try Avidra on your own number
Avidra answers your missed calls starting today. Free for 14 days, no card up front. See pricing for what comes after. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days