The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · AJAX
Ajax roofers: stop losing leads to voicemail
Phone rings first4.2s response30-day guarantee
A hail storm hit Sunday. By Tuesday, three claims adjusters have called. You answered the first. The other two left messages, then called the roofer two doors down.
Why this matters in Ajax
Ajax winters bring the calls that cold weather always brings: pipes that froze overnight, furnaces that stopped on the coldest day, roofs that started leaking once the ice dam thawed. The calendar keeps the inbox full. downtown Ajax and South Ajax send calls just like the rest of Ajax does. The phone doesn't care about postal codes. Look. The fix is the same here as anywhere: text the caller back in five seconds instead of letting them roll to voicemail.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
How Avidra answers your missed calls
Step 1 · Missed call detected
Avidra sits on your business number and watches for unanswered calls. A missed call kicks off the text-back chain.
Step 2 · SMS qualifier
The caller gets a friendly text from your business line asking what's needed to dispatch.
Step 3 · Job summary to your phone
When the caller finishes the intake, Avidra hands you the summary. The format is intentionally boring: who, where, what, when.
Step 4 · You decide when to call back
The caller doesn't get ghosted while you finish what you're on. Avidra keeps the conversation alive until you're ready.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
The phone end of your shop
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Ajax actually take
The calls that land most often go something like this. Soffit and fascia replacement tied to a roof job. Ice dam damage showing on a top-floor ceiling after a thaw. Flashing repair around a chimney. Insurance inspection booking after a hail event. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tarp call after storm damage, can't wait until morning. Active leak during a rainstorm, water coming through the ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Common questions
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Try Avidra on your own number
Run the trial on your own line for two weeks. The first missed call you catch usually pays for the year. Same intake. Same lead summary. Ajax or anywhere else we work.
Start free for 14 days