The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · STOUFFVILLE
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Stouffville. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
Both your hands are on a stuck shutoff and the phone is in the cab. Voicemail catches it.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · Missed call detected
Avidra watches for missed calls on your business number. When one drops, it fires a text in under five seconds.
Step 2 · SMS qualifier
The text uses your script. The caller sees the questions you'd ask in person. Most respond inside a minute.
Step 3 · Job summary to your phone
The qualifying answers land in your inbox as a clean lead summary. No app to open. No dashboard to check.
Step 4 · You decide when to call back
Follow-up reminders fire if you miss the lead in your inbox. You set the timing per business hours.
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Here's what your line catches on a normal week. Sewer smell from a basement floor drain. Leaking toilet flange the homeowner can see through the ceiling. Outdoor hose bib split after a freeze. Main shutoff that won't fully close. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Water main leak between meter and house. Sewage backing up onto a finished basement floor. Whoever answers first books it. Everyone else gets the voicemail tone.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Can I have different scripts for residential and commercial?
Yes. The script can branch on questions the caller answers. Residential gets one path, commercial gets another.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
What does the text say about pricing?
Whatever you've configured. Most plumbers use a 'we'll quote on site' default. Avidra never volunteers a price you didn't approve.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. The same product runs in Stouffville as it does in every other market we cover.
Start free for 14 daysRelated