The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · NORTH BAY
The person who covers your phone when you can't is good at it. The third call about a leaking water heater is the one they had to put on hold. No third hand and the day doesn't slow down.
Tuesday at 9am you're loading the truck in North Bay. The first call of the day is a water heater that stopped making hot water this morning. You're already booked solid by the time it's transcribed and sent back to your inbox. The phone's ringing in the truck cab and you're 14 feet up on a ladder.
The 4pm call is a homeowner with a leak under the sink. You can't take it. By 6:30pm there's an after-hours job too, a burst supply line spraying into a ceiling. Two missed calls, one half-day of revenue, no way to triage from a ladder.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most plumbers pay less per month than the value of one recovered job. See the pricing page for current numbers.
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
You probably recognize these patterns by now. Low pressure on the second floor since the renovation. Kitchen drain backing up on a weeknight. Water heater that stopped making hot water this morning. Main shutoff that won't fully close. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Sewage backing up onto a finished basement floor. Burst supply line spraying into a ceiling. Fast pickup is the difference between the job and a callback that never gets returned.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
Can I forward an Avidra-captured lead to my CRM?
Yes. Each lead can email or webhook into your existing system.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Point your missed calls at Avidra and see the first text-back land. Free for 14 days. No card to start. Avidra reads the same whether the call comes from North Bay or from the next market over.
Start free for 14 daysRelated