The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · MEDICINE HAT
Never miss a plumbing service call in Medicine Hat
Phone rings first4.2s response30-day guarantee
You finish a callback at 6pm and find three missed calls from the same number. The last text just says 'never mind, found someone else.'
Three things plumbers push back on
“won't customers feel ghosted if the bot answers and not me”
The AI tells the caller you'll be in touch and offers to transfer when they ask. The bot's job is to keep the conversation warm, not impersonate you. Your call is the close. Most homeowners would rather get a fast response than voicemail in five days.
“I get a lot of solicitation calls, this will waste my time”
Solicitation callers almost never engage past the first exchange. The AI asks for the job basics. If the response is a sales pitch, Avidra files it and you don't see it. You see real lead replies.
“I already have an answering service through my CRM”
If the CRM is taking calls in real time and responding in under five seconds, you don't need this. Most CRMs send a confirmation email an hour later. The five-second window is when the lead is still deciding which name to scroll to next.
How Avidra runs both channels
Step 1 · AI picks up live, or texts back if you miss it
Live or missed, the caller gets a real reply. Voice on the call, SMS on the miss.
Step 2 · Qualifies the caller on whichever channel they're on
The intake doesn't care if the caller is on voice or text. Same questions, same data captured.
Step 3 · Transfer to you on call, or summary to your phone
Transfers happen on voice. Summaries happen on SMS. The format depends on the channel, but both end up on your phone.
Step 4 · The SMS thread stays open after, so they can text follow-ups
After a voice call ends, the SMS thread stays open. The caller can text follow-up questions and the AI keeps the conversation going.
Pick a pickup mode
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in Medicine Hat actually take
You probably recognize these patterns by now. Sewer smell from a basement floor drain. Main shutoff that won't fully close. Kitchen drain backing up on a weeknight. Water heater that stopped making hot water this morning. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Sewage backing up onto a finished basement floor. Burst supply line spraying into a ceiling. The shop that picks up fast keeps the work.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
For most plumbers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Common questions
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Try Avidra on your own number
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Avidra reads the same whether the call comes from Medicine Hat or from the next market over.
Start free for 14 days