The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · KINGSTON
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Kingston. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
The drain cable is half-fed. Your hands are wet. The phone is in the kitchen on the counter.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · Missed call detected
Avidra watches for missed calls on your business number. When one drops, it fires a text in under five seconds.
Step 2 · SMS qualifier
The caller gets a friendly text from your business line asking what's needed to dispatch.
Step 3 · Job summary to your phone
The lead summary lands on your phone as a single message. Everything you need to prep for the call is there before you scroll down.
Step 4 · You decide when to call back
The caller stays in the loop while you finish your current job. A polite reminder fires if too much time passes.
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
The customer-facing AI is one half of the product. The other half is yours. Text the Avidra number any natural-language instruction like 'text Dave I'm running 15 late' or 'show me Friday's bookings.' Avidra relays the message or pulls the data. Most owners forget this is part of the product until the first time they use it from a job site.
Most of these will look familiar. Kitchen drain backing up on a weeknight. Garburator humming but not turning. Outdoor hose bib split after a freeze. Leaking toilet flange the homeowner can see through the ceiling. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Burst supply line spraying into a ceiling. No hot water at 9pm in a house with kids. Whoever answers first books it. Everyone else gets the voicemail tone.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Cold snaps in Kingston push burst-pipe calls into the after-hours queue every winter. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Will it handle a 2am burst pipe call?
Yes. The text fires the same way at 2am as it does at 2pm. Most homeowners with a burst pipe text back within seconds. You see the lead and decide whether to take it that night.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Can I have different scripts for residential and commercial?
Yes. The script can branch on questions the caller answers. Residential gets one path, commercial gets another.
Avidra answers your missed calls starting today. Free for 14 days, no card up front. See pricing for what comes after. Start free in 2 minutes. AI picks up calls you miss. AI picks up calls you want it to. The shop decides which.
Start free for 14 daysRelated